Inservice Training for Marketers: Update on How to Defend and Increase Market Share
with Elizabeth Hogue, Esq.
Thursday, March 16 at 1 p.m. Eastern (encore on March 23)
It is imperative for marketers of home health agencies, hospices, private duty agencies and HME companies to receive current training about what is allowed and what isn’t! There have been huge changes in recent months. Enforcement actions involving marketers have also increased and employers are often held responsible. In addition, home care providers continue to experience significant turnover in marketing staff. The purpose of this teleconference is to provide comprehensive, up-to-date training for all marketers and their managers. What are the new limits on items that marketers can give to patients/potential patients and referral sources? Under what circumstances can marketers provide free transportation to patients? How can marketing managers negotiate Preferred Provider Agreements? What are some key provisions of such Agreements? How can home health agencies provide so-called pre-op visits for orthopedic patients? Gather marketing staff together for this in-depth update so that marketers don’t compromise your business. Extensive handouts will be provided to use as a continuing reference source and questions will be welcome.
Link directs to Word document registration form
CMSA 27th Annual Conference & Expo
June 26-30, 2017 in Austin, Texas
Registration is now open! Learn more and register at the link.