A challenge faced by Health Educators and Case Managers in a Managed Care Organization is how to educate a large, diverse member population devoid of well-developed health literacy skills. As our member population’s dependence on web-based health information increases, it is crucial that those members with low health literacy are accommodated. Using the Consumer Information Processing (CIP) Model, we at Neighborhood Health Plan have developed: 1) “Your Health,” an accessible, practical, health information website; 2) Thumbs Up for Healthy Food Choices and Thumbs Up for Hypertension Control, bilingual health promotion booklets that primarily use pictures and graphics to deliver health information; and 3) Asthma print materials that use pictures to illustrate the key components of asthma self-management.